SkyeWriting – Professional Writing Services

Hit a Bullseye Everytime with Content that Works

Creative Writing, Technical Writing, Website Copy and More

Whether you need search engine optimized (SEO) website text, a colorful sales brochure, a clever direct mail piece, a white-paper for lead generation, or technical documentation, it is crucial that all your communication is well written.

Skyewriting is a professional writing service that will provide you with exactly the content you need for any purpose. Whether you’re sending an email to your client list to keep you top-of-their-mind; mailing a lead generating direct mail piece; creating a website that explains your offer and gets people to act upon it; giving a speech; providing  technical documentation; or for any other of your writing needs, our professional writing will hit the mark.

Having an ongoing conversation with your customers and prospects is the best way to retain business during an economic recession such as the one we are currently experiencing. One of the best ways to do this is by using the newly popular social networking tools such as FaceBook and Twitter.

Yesterday, I was talking to the director of a non-profit community theater who told me that even though their constituency is mainly retirees, even the generation that did not grow up using computers are now actively online and rely on the internet for information and communication.

By creating Twitter and Facebook accounts, you have an easy tool to keep people informed.  Unlike sending mass-email, which most people, even though they may have opted-in, perceive as junk or unwanted; updates on these social media are welcomed.

Can you generate new business by using these social media tools?  Absolutely. Beginning Monday, we will be posting how to instructions and tips on using Twitter and Facebook.

• Full Concept Development: Not sure exactly what you want? We will listen to your goals and objectives and will design a single article, a full website or your entire  campaign.
• Search Engine Optimization (SEO) Website Copy: Get content for your website that will not only be found by website search engines, but that once found, your prospects will know they have found exactly what they are looking for.
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  Direct mail and Direct Response Copywriting

  Direct Response, Direct Mail Copywriting: If you’ve ever found yourself intrigued by an offer you’ve received in the mail or in an email, you already know how important the text is in the direct mail letter. Skyewriting is experienced in writing direct mail copy that converts readers into action takers.

• Brochures, Flyers, Advertisements,  Collateral Materials: Your brochure represents you when you are not in front of your prospect. You will want to make sure that what you mail, hand out, or leave behind will do a good job of explaining your products and services while subtly selling them. We are experts in weaving a sales message into your information and insuring a call-to-action.
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  Whitepaper and Technical Writing

  Technical Writing and Documentation: Never overlook the importance of language and salesmanship when it comes to your technical documents.  The job of your white paper is two-fold; first it must inform the reader of how your product or service works, but secondly, and most importantly, it must convince the reader that your’s is the ONLY solution that will meet their needs.  Conveying complex technical information  at either the technical expert lever or at the level of a lay person is vital, and it is a skill that Skyewriting has mastered.

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  Social Networking

  Social Networking: Keeping in front of your customers and prospects is they best way to keep cash flowing. Social networking is one of the fastest growing ways that business use to stay in touch with clients and potential customers. It is also a great lead generator and can bring you new business.

• Newsletters and Ezines: Establishing yourself as the expert is easy to do when you publish information that your customers find interesting and informative. A monthly newsletter or Ezine (electronic magazine) will keep you in the forefront of the minds of those who will want to do business with you.
• Adwords:
  Get Clicked Upon
  Do it right & short pay-per-click
  ads will bring you BIG business
• Text Messaging: Reach your prospects where they live, by sending them text messages on their cellular phone.  Text messages are read 3 times more often than their email counterparts.
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  Press Release Writing

  Press Releases and Article Writing: Whether you want to be featured in your local paper to get business in your home town, or if you want to drive national and even international traffic to your website, press releases and article writing will get you the attention you deserve.

Text Plays a More Important Roll Than You May Realize.

When you want your website to be found, you need to make sure the content on your website matches what your prospects are looking for.  To do that, you need to expertly weave search engine (SEO) optimized text into your headlines, body copy, and meta tags.  By including the keywords that prospects are using in search engines, your website will be more easily found.

Sure, not everyone is going to read everything you have posted, but it is not the human eye we are always trying to please.  Search engine optimization is an art which integrates search terms into the content of your website to make your website more relevant to search engines while not interfering with the readability of your site.

A great way to build leads is to offer a white paper describing how your product or service will fit the needs of your prospective customer.  By offering some free information that has a high perceived value to your prospects, you are able to establish yourself as the expert and open the door for future communication.

The job of your white paper is two-fold; first it must inform the reader of how your product or service works, but secondly, and most importantly, it must convince the reader that your’s is the ONLY solution that will meet their needs.  Conveying complex technical information  at either the technical expert lever or at the level of a lay person is vital.